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Listing
and Selling South Bay Homes - What Makes Us Different!
In years
past it was enough to hire a realtor that would simply put
out a sign and add the home to the local MLS. The market has
dramatically changed, however, and selling a home in today's
market requires and agent that not only knows the market and
local home values, but one that understands just how to reach
today's buyers. With over 80% of homebuyers beginning their
home search online it is absolutely critical that your home
be front and center. Maximum exposure means more potential
buyers, shorter days on market, and opportunity for a higher
price. Most agents will add your home to the local MLS but
we take the process much further.
How
can we help?
We offer
our clients a higher degree of online marketing exposure through:
- Featured
advertising on critical real estate destinations such as
Zillow and Trulia (See where
we advertise online)
- Virtual
Tours. Not only do we have professional photographers help
make your home look bigger and brighter we use these fantastic
pictures to make virtual tours for every home we sell.
- Video.
The latest necessity to reach today's homebuyer, we offer
our clients actual video walk throughs of each home. These
videos show the features of the home in a more reliable
light than photos alone and along with narration and information
could be the difference between your home selling or sitting
on the market. (view
samples of our online home tours)
- Search
engine saturation. We are absolute experts in having your
home show up in searches. Not only are we e-Pro certified,
meaning we have attained the National Association of Realtors
designation for online and social media training, but we
have learned from an abundance of real world situations.
From top placement on sites such as Google and Yahoo when
a buyer types in your address, to keyword searches and our
high placement, your home will be seen. Search just about
any key phrase of real estate in the South Bay and our websites
are most often on the first pages.
- In
addition we certainly take full advantage of traditional
methods of marketing and advertising, from public open houses,
to professionally designed websites and color flyers, to
"just listed" postcards and of course....for sale
signs (see our full Advertising
and Marketing Strategy)
If
you have considered selling your home and wondered how to
begin, you've come to the right place. Our seller information
center offers helpful advice, answers your questions, and
can help take the stress out of the process. We are South
Bay experts and can help throught the marketing and selling
process.
Seller
Quick Links
Homesellers
FAQs
If
you are considering selling your home in the South Bay, These
frequently asked
questions may help.
Is
this the right time to sell my house?
There
are several factors to consider when deciding whether to sell
your home. There are times when you may need to sell, such
as when your job location or lifestyle change, or you have
serious money problems. You may have outgrown your current
home or are now able to afford a better place and are ready
to move up. When the economic forecast is good, you may want
to sell and take advantage of the strong market. Additionally,
if you have inherited a home, it wouldn't make sense to continue
making payments if it will be empty.
What
is the most important factor in deciding to sell?
Be certain! If you are not sure you want to sell, you won't
put forth the required effort or negotiate in good faith.
Beyond being a waste of time, in certain instances a buyer
can force you to honor a signed contract even if you change
your mind. Save yourself the trouble.
How
do I determine the sales potential of my home?
The basic influencing factors include location, appearance
of house and neighborhood, size, condition, view, percentage
of owners to renters in your neighborhood (owners tend to
have a pride in ownership), and crime rate. Contact us if
you would like an in
depth analysis of the value of your home in todays
market.
What
are the steps once I've decided to sell?
First, choose a REALTOR¨ and ask for a comparative
market analysis. This will help you determine a
fair asking price--high enough so you get what your home is
worth and realistic enough so you interest buyers. Secondly,
look into the current mortgage interest rates. It will affect
what potential buyers can afford, and what you can afford
if you move up. Also, consider the time of year. The most
popular time of year for families to move is in the summer,
when children are out of school and the holidays are a long
way off. Early spring is usually the best time to list and
receive the maximum exposure. Fix up the overall appearance
of your home, with an eye for the little, easy things like
cobwebs in the corner. More on this below.
How
can I best work with my REALTOR?
Ask about and understand what marketing steps he or she will
take and when they will occur. Define your expectations of
the transaction and communicate them. Disclose problems, keep
your house in good condition and let the REALTOR® take
the lead with buyers. Keep your house clean, the yard neat,
and be ready at any time. Let your REALTOR¨® show
the house, but if you are at home during a showing, look neat
and stay inconspicuous. You probably have less experience,
may make buyers uncomfortable, and may want to avoid hearing
any negative comments buyers may have. Finally, you must allow
inspections, fix anything necessary, and show up at the closing.
What
should I do to get my home ready for showing?
Start by taking a look from the street. This is the first
impression potential buyers will get. Remember what you liked
when you first saw the house. Have you improved on it or let
anything go? Next, walk slowly through the interior. Eliminate
odors, especially pet and smoke. Clean the windows and pull
back the drapes to maximize light, bright rooms.
We've
found a great house at a good price. Should we buy?
You have three basic options. You can wait until you sell
your current home. With this option you risk losing the new
home to another buyer, but you may find one later you like
even more. Secondly, you may add a contingency clause to your
offer, stating that you must sell your current house before
closing on the new one. Third, if you are having trouble selling
your current house, you may consider renting it out or refinancing
it for cash to help you buy. The problems associated with
this third option include finding and managing tenants, trying
to sell the house with tenants, and closing costs and higher
mortgage payments with a refinance.
What
are the important factors when considering an offer?
Consider all of the following: price, terms, clauses, personal
property requested, and the amount and who holds the earnest
money.
What
can I do to help get potential buyers financed?
You may offer to pay points, which will reduce the rate and
interest on the loan. If the buyers have adequate income but
are a little short on cash, you may pay the non-recurring
closing costs at the settlement. Another option, which should
never be taken without fully understanding the risks, is to
hold a second mortgage for buyers who cannot qualify for the
full amount.
Are
there any special considerations when selling a condo?
The most obvious difference is the maintenance fees. You may
want to remind buyers that maintenance fees can often work
out to less money than single-family home maintenance costs
because condo fees are shared by all owners.
If
you are considering selling your South Bay home, or just interested
in the current market value, we can help. Tell us just a little
about your home and we will provide current pricing information,
comparable sales and helpful advice
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